Responsible Drinking

Purpose Beyond Brewing
From Safe Rides to Safe Roads, We Are Proud To Do Our Part

We are committed to fostering a culture of responsible drinking and making every experience with beer a positive one.

About our Commitment to Responsibility

Our first responsible drinking message, “Budweiser Means Moderation,” dates back more than 100 years, and our first major responsible drinking campaign, “Know When To Say When,” launched more than 35 years ago.

Anheuser-Busch and our wholesaler partners have invested more than $1 billion on national advertising campaigns and community-based programs to help prevent underage drinking and drunk driving. We are proud of our ongoing tradition of promoting responsible drinking behaviors and investing in new ways to drive awareness around these critical issues.

Explore the ways our responsible drinking programs give us purpose beyond brewing.

Learn more about how Anheuser-Busch is committed to fostering a culture of responsible drinking:

Explore Featured Initiatives
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At A Glance

Responsible Drinking
By The Numbers

Responsible Drinking Initiatives

Explore All of Our Commitments