In honor of National Preparedness Month this September, Anheuser-Busch is recognizing the individuals and partners who make our emergency drinking water program possible and enable us to deliver this critical resource at a moment’s notice.
Each fall, National Preparedness Month reminds us all to be prepared for disasters or emergencies in our homes, businesses, and communities. At Anheuser-Busch, we know that we can all do our part to prepare the communities where we live, work and play.
We have a longstanding tradition of providing support to our neighbors during times of need in partnership with the American Red Cross – dating back to 1906. Over a century later, this relationship continues to thrive through our emergency drinking water program, where we work alongside the American Red Cross and our wholesaler partners to provide clean, safe drinking water to U.S. communities affected by natural disasters nationwide.
This spring, we also evolved our emergency drinking water program, in partnership with the National Volunteer Fire Council (NVFC), to support volunteer firefighters battling wildfires across the country and provide critical hydration to those who are volunteering to put their lives on the line.
From the production capabilities in our breweries to our expansive network of wholesaler partners and collective logistics expertise, our emergency drinking water program is built on a foundation of preparedness. Rather than waiting for disaster to strike, we prepare throughout the year, leveraging our core capabilities for good to ensure we always stand ready to help support those in need.
As part of National Preparedness Month, we are debuting two pieces of video content which provides a behind-the-scenes look at our emergency drinking water program. Featuring the American Red Cross and Anheuser-Busch employees, the videos tell the story of the devastating hurricane season in 2017 and spotlight the key colleagues and partners who help bring our emergency program to life and lend a hand to our communities when they need it most.
“Our emergency drinking water program is a point of tremendous pride for all of us at Anheuser-Busch, and we want to take a moment during National Preparedness Month to recognize the invaluable efforts of our colleagues, wholesalers, and partners who play a critical role in the program,” said Adam Warrington, Vice President, Better World at Anheuser-Busch. “By sharing these stories, we aim to raise awareness on the importance of disaster preparedness and inspire others to do their part to support their communities.”
The Anheuser-Busch Foundation is also recognizing National Preparedness Month with a donation of one million dollars to the American Red Cross’ Annual Disaster Giving Program (ADGP) to help ensure the Red Cross can take immediate action for communities in need.
ADGP members pledge donations on an ongoing basis, in advance of major disasters, to enable the Red Cross to respond immediately with comfort and care when disasters occur, help families during the recovery process, and educate communities on how to be prepared for disasters.
“We are extremely grateful for our Annual Disaster Giving Program members like the Anheuser-Busch Foundation because they understand the importance of having vital resources in place before a disaster strikes,” said Gail McGovern, president and CEO of the American Red Cross. “Support from Anheuser-Busch and its employees ensures that the Red Cross has the necessary supplies to immediately provide support to disaster survivors and emergency personnel, including clean drinking water that provides refreshment and relief in times of great need. We are very thankful for their generous commitment as we work to help people impacted by disasters every day.”
Ensuring we always stand ready to support our communities gives us purpose beyond brewing.
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