In partnership with Anheuser-Busch’s flagship beer brand, the Budweiser “Drink Wiser” campaign is our first large-scale effort to take on both alcohol-impaired driving and binge drinking. Promoting hydration and planning ahead, “Drink Wiser” is a powerful initiative we take to the streets to encourage responsible drinking.
Anheuser-Busch brought the “Drink Wiser” campaign to the 2018 MLB All-Star Game in Washington, D.C. in mid-July to provide responsible drinking solutions in the summer heat. Over a period of five days leading up to the game, Budweiser brand ambassadors handed out approximately 15,000 reusable plastic water bottles and reminded fans to enjoy responsibly by practicing two specific consumer behaviors: hydrating between beers and planning ahead for safe rides.
Delivering positive social norms messages and evidence-based solutions to help consumers enjoy our beer responsibly during all major occasions gives us purpose beyond brewing.